“I’m fairly certain there is a PIKACHU at this open house, don’t miss it.”
–Jay Glazer, Real Estate Agent
The rise of a global phenomenon
Shortly after the release of the augmented-reality app in the US, Pokémon Go broke Apple App Store record with 7.2 million iOS downloads in just one week. The mix of real and digital graphics has drawn people to walk around and “catch ‘em all” no matter where in the world they are. While there’s no need to wonder how this successful game-shift has overtaken cities, it’s surprising how this app has affected the global real estate industry.
It’s Effect on Real Estate
Although Pokéstops and Gyms are seemingly chosen at random, it can’t be denied that they are more prevalent in highly developed and/or popular communities. If you keep track of property news, one would know that agents have taken notice of this too, as they’ve slowly incorporated this into their property listings.
“3 Pokémon Go Gyms and 5 Pokéstops. Confirmed Squirtle sighting in the backyard, and there may or may not be a Charzard lvl 7 in the neighbours shed. Must see to appreciate!”
On CNBC, real estate agent Jay Glazer conducted an open-house for a property worth 1.5 Million USD where he wrote in the invitation: “I’m fairly certain there is a PIKACHU at this open house, don’t miss it.”
Despite the global popularity of the game, it was reported that only a portion of the attendees knew or played Pokémon. Nevertheless, Glazer said that it can still be a good message to include in the invitation, saying that it only takes one true fan to like the property and decide to buy.
Does Pokémon Go Increase Sales Lead?
For real estate agent Rob Levy, he thinks that Pokéstops can indeed increase rent rates. Levy adds that if a prospective buyer or renter has identical properties to choose from, “why wouldn’t you choose one near a Pokéstop?”
How about you? Would you consider rare sightings of Pokémons when you decide to buy your next overseas property investment? Yes or no, buying real estate should be fun!
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